簡介

• 類別：專任師資
• 電話：(037) 382659
• 傳真：(037) 382666
• 辦公室：客家研究學院後棟3樓D2-305
• E-mail：jiunchilin@nuu.edu.tw
• 研究專長：政治傳播、民意研究、數位傳播、運算傳播
• 教授課程：傳播理論、跨文化傳播、閱聽人研究、網路新聞與傳播、政治傳播、社會網絡分析

學歷

• 國立中山大學政治學博士（2022.8）                                                                      
• 比利時天主教魯汶大學社會科學博士（2022.08）    
• 國立中山大學社會科學碩士（2016.07）                               
• 文藻外語大學法學士（2014.01）                      

主要經歷

• 國立中山大學政治學研究所博士後研究員（2024.08-2026.01）
• 台灣開放民主守望協會（TODO.a）理事（2025.01-）
• 台灣開放民主守望協會（TODO.a）秘書長（2024.08-2025.01）
• 國立中山大學行銷傳播管理研究所博士後研究員（2023.09-2024.07）

期刊論文

• 周軒逸、蘇柏銓、林駿棋，2024，〈小黨競選廣告中離散情緒訴求之效果：以時代力量為例〉，《選舉研究》，31(2): 43-90 [TSSCI政治學門第一級期刊]
• Lin, J-C., d’Haenens, L., & Liao, D. (2024). Building Voter Intimacy: A Cross-Country Analysis of Populist Communication Strategies in the Closing Stages of Elections in Taiwan and Germany. International Journal of Communication 18. 4726-4747 [SSCI journal in communication；JCR 2023 ranking: 71/227 (Q2); Impact Factor= 1.9]
• Lin, J-C., Liao, D. Cytarzyński, M. (2024). Party Leaders’ Tech-awareness Matters: Examining the Case of Taiwan Political Party Facebook Utilization in 2016 and 2020 Parliamentary Elections. Asian Journal of Comparative Politics 9(3), 402-418. Doi: 10.1177/20578911231203291 [ESCI journal in political science; JCR 2023 ranking: 185/317 (Q3); Impact Factor=1.0]
• Lin, J-C., d’Haenens, L., & Liao, D. (2023). On mainstream parties’ professionalized use of populist communication on social networking sites: An analysis of party Facebook contents in Taiwan’s 2020 election. Media Asia. 50(4), 596-615. DOI:10.1080/01296612.2023.2212502 [Scopus journal; Scopus 2023 ranking: 374/1167; Scopus CiteScore=1.1]
• Lin, J-C., d’Haenens, L., & Liao, D. (2020) .Does the left-right ideological distinction help differentiate ‘populist’ communicative patterns on social media? An analysis of the Facebook posts of two ‘populist’ candidates in the 2017 German federal election, Taiwanese Journal of Political Science(政治科學論叢). (86), 1-30. DOI:10.6166/TJPS.202012_(86).0001. [TSSCI政治學門第一級期刊]
• 林駿棋，2019，評傳播民粹主義：從歐洲經驗探討民粹訊息如何被行為者、媒體與群眾散播，Carsten Reinemann等人著。全球政治評論，（68），111-116。

專書章節                                                            

• Lin, J-C. (2027). Framing anti-elite and crisis populist messages in elections: A time-series comparison of parties’ communicative patterns on Facebook in the national elections, In A. Keyser-Verreault, J. Perkuhn, & F. Brender (eds), Taiwan Studies Reconfigured: Islands of Inquiry (pp. 99-112). Routledge
• Effendi, T. & Lin, J-C. (2026). Are they populist parties? Mapping Parties’ Populist Communication Strategies in the 2024 Indonesian Election. In W. Triwibowo, F. Itriyati & H. Bachtiar (eds), Competing Populist Communications, Digital Technologies and Elections: The Case of Indonesia (pp. 137-156). Palgrave Macmillan. https://doi.org/10.1007/978-981-92-1800-4_9
• 廖達琪、林駿棋、劉岱宜、楊雅汝，2020，＜社群媒體是邊陲政黨選舉動員利器？--台灣2020國會大選五政黨「臉書」使用之比較＞，梁定澎主編，《智慧電子商務研究III》：332-353，高雄：國立中山大學電子商務研究中心。
• 林駿棋、詹庭棋、王怡茹、廖達琪，2016，＜蔡英文網路聲量與一般民調喜好度之比較分析＞，梁定澎主編，《電子商務與網路社會新境界2017》：140-157，高雄：國立中山大學電子商務研究中心。
• 廖達琪、黃三益、林駿棋、謝委霖、陳柏宇，2014，＜從情緒分析法探討太陽花學運的政治色彩＞，梁定澎主編，《電子商務與網路社會新境界2014》：228-241，高雄：國立中山大學電子商務研究中心。

其他出版                                                            

• J-C, Lin (December 2025). Simplified content, believable politics: The influencer effects in Taiwan and the USA. Media & Learning Newsletter https://media-and-learning.eu/subject/media-literacy/simplified-content-believable-politics-the-influencer-effects-in-taiwan-and-the-usa/

會議論文（近五年）                                                            

• Lin, J-C. (2026. June). Rhetoric or parties stir our emotions on Facebook? Examining the effects of populist communication and organizational role on user emotions from a cross-country perspective, 2026 Taiwan Communication Association Conference [台灣傳播學年會], NSYSU, Kaohsiung. 
• Lin, J-C. (2026 April). Which identities matter? A computational analysis of populist framing and contextual dynamics in Taiwan’s elections, 2026 Comptext conference, University of Birmingham, UK
• Deng. M. & Lin, J-C. (2026 April). I Do Not Care About Politics, but Engage With It Online: Mapping the Characteristics of Apolitical Voters in USA, 2026 MPSA. Chicago (Online)
• Lin, J-C. (2025 November). Disorder in online public sphere: Interplay of communicators, platform characteristics, and citizen media perceptions on online incivility in Taiwan, 2025 Conference of Taiwan Academy for Information Society (TAIS), NCCU, Taipei.
• Lin, J-C. (2025 September). Do online influencers fuel polarised public opinions? A case study of Taiwan, International Conference for an Inclusive Digital Society, KU Leuven, Belgium
• Lin, J-C. (2025 April). Media trust, social media influencers and populism: A Cross-country comparison about 2024 US Presidential Election. [Paper presentation], 2025 MPSA (Midwest Political Science Association) Conference, Chicago, USA
• Lin, J-C., & Liao, D. (2024) Affect, resources, or both? Examining mobilization effects of populist communication on user Facebook engagement in Taiwan and Germany [Paper presentation], 2024 TPSA, Taipei
• Lin, J-C., & Chou, H-Y. (12-15 August 2024) Appealing to war images in political advertisements incite voters’ anger toward the government? Examining the effects of visual populist messages on voter populist attitudes in the Taiwan case. [Paper presentation], 2024 ECPR (European Consortium for Political Research), Dublin, Ireland
• Effendi, T., & Lin, J-C. (17-18 April 2024) Are they populist parties? Mapping Political Parties’ Populist Communication Strategies on Social Media During the Indonesian Election 2024. [Paper presentation] Hybrid Workshop on Populisms, Digital Technologies and the 2024 Elections in Indonesia.
• Lin, J., Liu, F. (2023 November 10-11). Social media influencers as a bridge to decrease effects of dis- and misinformation? A case study of the Taiwan’s 2022 local election. [Paper presentation], 2023 TPSA Annual Meeting, Kaohsiung
• Lin, J., Liu, F. (2023 August 31- September 03). Does social media influencers’ information cause higher populist attitudes? [Paper presentation], APSA Annual Meeting, Los Angles, USA
• 林駿棋，2022/06/17，〈疫情下的資訊選擇與民意變化：檢視比利時荷語區民眾在第一波疫情下的媒體使用習慣〉，第12屆全國研究生歐洲研究論文發表會，高雄
• Lin, J. (2021 December 04–05). Communicating populist rhetoric during election campaigns: A cross-country comparison of 12 major parties’ Facebook contents in Taiwan and Germany [Paper presentation], 2021 Annual Conference of the Taiwan Political Science Association (TPSA), Taichung city, Taiwan
• Lin, J., Cytarzyński, M., Liao, D. (2021 November 06–07). How political parties use social media for campaigning ? A comparative study of Ghana, Kenya and Nigeria [Paper presentation]. 30^th Annual Conference of the Chinese Political Science Association (CPSA), Taipei city, Taiwan
• Liao, D., Lin, J., & Cytarzyński, M. (2021 September 30 - October 01). Mental Awareness Does Matter: Examining the Case of Taiwan Political Party Facebook Utilization during Campaign Periods in Parliamentary Elections (2016 & 2020) [Paper presentation]. 2021 APSA Annual Meeting, Seattle, USA
• Lin, J. (2021 July 02). Do Mainstream Political Parties Adopt Populist Rhetoric on Social Media Campaigns? Detecting Populist Communicative Patterns in Facebook Posts of Seven German Political Parties During the 21017 Bundestagswahl [Paper presentation]. 11^th EUTW Graduate Student Conference (2021). Taipei city, Taiwan

研究計畫                                                           

• 〈客家新媒體對客語語言聲望之提升機制研究〉[客委會客家知識體系發展獎勵補助整合型研究子計畫（2026.08 – 2027.07）]
• 〈網路意見領袖形塑你我的政治態度？探索民粹態度、網路意見領袖與道德推論的潛在關係〉[113年度國科會「延攬博士級研究人員」（2024.08-2025.07）]                                                                
• 〈看「圖」說故事？從微觀角度檢視視覺傳播對民粹傳播的效果〉[112年度國科會「延攬人文學及社會科學類博士級研究人員」（ 2023.09-2024.07）]
• 〈當社群媒體意見領袖走向政治：台灣2022地方選舉的個案研究〉[個人計畫（2022.01-12）]
• Communicative patterns of populism on social media: Germany and Taiwan compared [國科會「獎勵人文與社會科學領域博士候選人撰寫博士論文」 （2021.08-2022.07）]